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Weekender: Winterville, Sky Movies AR and a tour of Snoopy's kennels

The last weekend of November brings with it a number of Christmas activations, as well as the arrival Snoopy's Text

Finance ads among the most recalled for under 18s

It sounds counter intuitive but ads such as Money Supermarket ad Go Compare are the most cited 'favourite' ads for

Now That's What I Call Marketing Vol. 1: the 14 most infuriatingly catchy ad songs

Toss out your charmingly upbeat indie car commercial tunes and your 'Songs From The John Lewis Ads' CD and join

Gio Compario cements return to GoCompare.com

GoCompare.com is releasing four TV ads featuring its opera-singing mascot, Gio Compario, as part of a campaign boasting the comparison

Price comparison sites 'hiding' best deals from consumers, campaign group claims

Price comparison sites Comparethemarket, uSwitch, Confused.com, GoCompare and Moneysupermarket are hiding the best energy deals from consumers, according to consumer

Irreverence in marketing: when is it right for brands to #lol?

Brands require total conviction if they are to pursue irreverent marketing strategies, writes Ben Bold.

Peugeot and EE among 11% of advertisers with fully-optimised websites

Just 11 of the UK's 100 highest-spending advertisers have websites optimised across PCs, laptops, tablets or smartphones, according to research

Alan Carr and Rylan Clark to hijack Channel 4 Comedy Gala ads

Coors, Lynx, Skittles and Just Eat will have their latest ads given a comic makeover during Channel 4's Comedy Gala

Wynne Evans on life as the divisive star of the GoCompare.com ads

Wynne Evans, a classically trained tenor with his own radio show on BBC Wales, describes what it is like being

Dan Sherratt, Gocompare.com